What to put on a tradie website.
A customer on a tradie website wants three answers fast: do you do the job I need, do you come to my suburb, and how do I reach you. This is the checklist we build every trade site from.
Six thingsevery tradie website needs
One fixed price to build it.
The same figures as the quote form, fixed before any work starts. Ongoing care is a separate monthly plan from $800.
- One to three pages
- Your licence number on every page
- Contact form and tap to call
- Four to six pages
- A page per service or suburb
- Everything in One page
- Seven pages or more, or an online shop
- Everything in Standard
Your phone number, everywhere
Put it at the top of every page and make it tap to call on a phone. Most people looking for a tradie are on their phone, often with a problem that needs fixing today.
A page for each service
List the jobs you want more of, each with its own page or section: "switchboard upgrades", not just "electrical". Say what the job involves, who it suits and what happens first. A page per service is how Google matches a specific search to you.
The suburbs you cover
Name them. "Brisbane's southside" is vague; "Forest Lake, Springfield, Inala and Ipswich" tells a customer straight away whether you come to them, and tells Google where you work.
Your licence number
In Queensland, QBCC-licensed contractors must show their licensed name and QBCC licence number in advertising, and a website is advertising. The details need to be legible and reasonably prominent. A trading name alone isn't enough. See QBCC's advertising rules; electrical contractors should check WorkSafe Queensland's rules for their licence.
Your own job photos
Real photos of your work beat stock photos every time. A before and after of a real deck tells a customer more than a paragraph. Take them on your phone as you finish each job.
Reviews and a way to enquire
Show a few genuine reviews and link to your Google profile so customers can read the rest. How to get more Google reviews. Then give them a short contact form for people who would rather not ring.
A standard WebGecko site has room for all of this across four to six pages, at $2,490. See what a website costs, or score your current site against this list.
More questions tradies ask
Websites for your trade
Each trade gets searched for differently. These pages cover what goes on a site for yours.
Questions before you start
Do I have to show my QBCC licence number on my website?
If you hold a QBCC licence, QBCC's advertising rules require your licensed name and licence number in your advertising, and that includes a website. Check QBCC's advertising page for the exact requirements.
How many pages does a tradie website need?
Enough for one page per main service, plus home and contact. For most tradies that is four to six pages.
Should I put prices on my website?
If your jobs have a typical price range, a starting price saves you calls from people who were never going to book. If every job is different, explain how you quote instead.
Get your fixed price.
Five minutes on the quote form, and the price is fixed before we start. WebGecko is a small studio in Forest Lake, building and looking after websites for Queensland trades and small businesses.
0494 737 600Prices in AUD. Your quote and accepted agreement set the final scope and payment terms.