Do tradies need a website if they have Facebook?

A Facebook page is good for showing recent jobs to people who already follow you. A website is what people find when they search Google for a trade in their suburb, and what your Google Business Profile points to. Most tradies end up with both.

Short answer: boththey do different jobs

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WebGecko plumber website design sample, on a phone
webgecko.au
A working WebGecko design sample, on a phone. The sample business is fictional.

One fixed price to build it.

The same figures as the quote form, fixed before any work starts. Ongoing care is a separate monthly plan from $800.

One page
$1,800one-off
  • One to three pages
  • Your licence number on every page
  • Contact form and tap to call
Show me my price
Standard
$2,490one-off
  • Four to six pages
  • A page per service or suburb
  • Everything in One page
Show me my price
Full site or shop
$3,890one-off
  • Seven pages or more, or an online shop
  • Everything in Standard
Show me my price

What a Facebook page is good at

Facebook is quick. You post a photo from the job, your followers see it, and a friend of a customer might share it. It costs nothing to start, and messages come straight to your phone.

It works best with people who already know you: past customers, mates, the local community group.

Where a Facebook page falls short

Someone whose hot water just died searches Google for "plumber Forest Lake". They don't search Facebook. Google mostly shows websites and Google Business Profiles for those searches, so a business with only a Facebook page often isn't in the results.

You also don't control the page. Facebook decides who sees your posts, and an account that gets locked or hacked can take the page with it. Your job photos and reviews live on someone else's platform.

What a website does that Facebook can't

  • It answers the search. A page per service and suburb is how Google matches "blocked drain Springfield" to you.
  • It is the link on your Google Business Profile. The profile has a website field, and the map listing is often the first thing a local customer sees.
  • It shows your licence and service area in one place, so a customer can check you before they ring.
  • It is yours. Nobody can switch it off or change who sees it.

Use them together

Keep posting job photos to Facebook and put your website link on the page. Point your Google Business Profile at the website. Link your Facebook page from the website footer so customers can see your recent work.

A one-page WebGecko website is $1,800, fixed before work starts. See what a website costs, or score the website you already have.

More questions tradies ask

Questions before you start

Can I just use Facebook instead of a website?

You can, but you will miss most people searching Google for your trade in their suburb. Facebook is best with people who already know you; a website is how strangers find you.

Does a website help my Google Maps listing?

Your Google Business Profile has a website field. Linking it to a website with your services, service area and contact details gives customers more to check before they call.

How much does a website cost?

With WebGecko, a one-page website starts at $1,800, fixed before work starts. The full price guide covers extras and monthly care.

Get your fixed price.

Five minutes on the quote form, and the price is fixed before we start. WebGecko is a small studio in Forest Lake, building and looking after websites for Queensland trades and small businesses.

0494 737 600Prices in AUD. Your quote and accepted agreement set the final scope and payment terms.
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